APPENDIX E
Selected images by Wardy in magazine advertisements in chronological order
1. Surfer (Jan. 1960)
2. Reef (Aug. 1960)
3. Surfer (Fall 1961)
4. Surfer (Spring 1962)
5. Surfer (May–June 1962)
6. Surfer (Dec.1962–Jan. 1963)
7. SoCal Surfing News (Feb. 1963)
8. SI Surfing Illustrated (Spring 1963)
9. SI Surfing Illustrated (Summer 1963)
10. Surfer (Aug.–Sept. 1963)
11. SI Surfing Illustrated (Fall 1963)
12. SI Surfing Illustrated (Winter 1963)
13. Surfer (Dec. 1963–Jan. 1964
14. Surfer (Feb.–March 1964)
15. Surfer (April–May 1964)
16. Surfer (July 1964)
17. Surfer (July 1964)
18. Surfer (July 1964)
19. Surfer (Sept. 1964)
20. SI Surfing Illustrated (Winter 1964)
21. Surfer (Nov. 1964)
22. Surfer (Dec. 1964–Jan. 1965)
23. Surfer (March 1965)
24. Surfer (March 1965)
25. Surfer (May 1965)
26. Surfer (July 1965)
27. Surfer (Nov. 1965)
28. Surfer (July 1966)
29. Surfer (Sept. 1966)
APPENDIX E
List of advertising in surfing magazines in chronological order
1. Surfer (Jan. 1960), no. 1, p. 22, Wardy business card
2. Reef (Aug. 1960), vol. 1, no. 1, p. 21, “WARDY SURFBOARDS”
3. Surfer (Fall 1961), vol. 2, no. 1, inside front cover, “Discriminating People Use Wardy Surfboards”
4. Surfer (Spring 1962), vol. 3, no. 1, p. 15, “On Quality Boards….”
5. Surfer (May–June 1962), vol. 3, no. 2, p. 12, “The Emblem and the Craftsmen,” photograph by Ron Stoner
6. Surfer (Dec.1962–Jan. 1963), vol. 3, no. 5, p. 6, “Wardy Surfboards”
7. SoCal Surfing News (Feb. 1963), vol. 1, no. 2, p. 9
8. SI Surfing Illustrated (Spring 1963), vol. 1, no. 2, inside back cover
9. SI Surfing Illustrated (Summer 1963), vol. 1, no. 3, inside back cover
10. Surfer (Aug.–Sept. 1963), vol. 4, no. 4, p. 7, “Confidence”
11. SI Surfing Illustrated (Fall 1963), vol. 1, no. 4, inside back cover
12. SI Surfing Illustrated (Winter 1963), vol. 1, no. 1, inside back cover, photograph by Ron Stoner
13. Surfer (Dec. 1963˗Jan. 1964), vol. 4, no. 6, p. 12, “A Few Words on Surfboards . . .”
14. Surfer (Feb.–March 1964), vol. 5, no. 1, p. 46
15. Surfer (April–May 1964), vol. 5, no. 2, p. 24, “Don’t let the bull throw you!”
16. Surfer (July 1964), vol. 5, no. 3, p. 15
17. Surfer (July 1964), vol. 5, no. 3, pp. 38–39, “The Lure of the Sea” by Frederick Wardy
18. Surfer (July 1964), vol. 5, no. 3, pp. 40–41, “The Lure of the Sea,” cont.
19. Surfer (Sept. 1964), vol. 5, no. 4, p. 57
20. SI Surfing Illustrated (Winter 1964) vol. 2, no. 1, inside back cover
21. Surfer (Nov. 1964), vol. 5, no. 5, p. 8, “we’re small in a big way”
22. Surfer (Dec. 1964–Jan. 1965), vol. 5, no. 6, p. 13, “SANTA’S ON THE STICK”
23. Surfer (March 1965), vol. 6, no. 1, pp. 35–37, “Surfing Is” by Fred Wardy, with a color photograph of a sunset over the ocean by Leroy Grannis, p. 35
24. Surfer (March 1965), vol. 6, no.1, pp. 35–37, “Surfing Is” cont.
25. Surfer (May 1965), vol. 6, no. 2, p. 80, “Wardy Surfboards”
26. Surfer (July 1965), vol. 6, no. 3, p. 11, “The Great Assemblage of Power”
27. Surfer (Nov. 1965), vol. 6, no. 5, p. 20, “Wardy Surfboards”
28. Surfer (July 1966), vol. 7, no. 3, p. 82, “Wardy Beachbreak Board for Small Waves”
29. Surfer (Sept. 1966), vol. 7, no. 4, p. 76, “Wardy Beachbreak Board for Small Waves”